A Million Views Means Nothing If Nobody Remembers Your Brand
The Vanity Metric Hiding in Your Campaign Dashboard Your last campaign hit 1.2 million views. Your social team celebrated. Your CMO nodded […]
Category: Digital Marketing
AI Hype, Game Marketing Drama, and the Hidden Cost of Digital Advertising
Three stories dropped this week that, on the surface, seem completely unrelated. A video game studio defending itself against review controversy. A […]