How to find long tail keywords to improve your websites SEO
How to find longtail keywords to improve your websites SEO
Long tail keywords are essential in improving your websites rankings and capturing easier traffic that also has a higher conversion rate.
This is why longtails are so effective, they have such higher buyer intent behind them, as they are usually very specific.
What I will cover
- How can we find them,
- What to know to target them
So Google autosuggest is something that if you aren’t using you are missing out on some great opportunities to find related keywords to target.
Now let me show you how we use auto-suggest and Google quick hits.
Every time you search for something in Google a handy selection of search option show up below,
These are Google auto suggest options, as you alter the search these change to other relevant searches.
Down the bottom of the page, you find Google quick hits,
These are the searches that are searching for after the search you have just made, these change as the searches change so you can always find new searches if you’re in a changing market.
But how can we find out if we can target the keyword?
You may do a search and find that the page 1 is full of authority sites that are really well known and unless you have a super strong website you might as well give them a skip, ( unless you are willing to write a really long blog post, and send lots of link to it). However, that’s not always the case, so what we use here are search parameters.
Google has so many we can use to find specific keywords we rank for, how many website rank for certain things, whether a site has been indexed or not.
We are focusing on allintitle: and allinurl:
Why these two?
When we put allintitle: then the keyword string we can see how many websites are indexed in Google with those words in their title.
And we use allinurl: to find out how many websites have the keywords in their URL.
It’s important to target the URL as is it’s one of the most important places Googles looks to see what a page is about and an additional ranking factor.
Numbers to think about for a keyword to be a good target to create content around:
A long tail search string that has to have 1,000,000 results or below, then.
an allintitle: and allinurl: results that have less than 10,000 results.
I use this as a gauge that a long tail keyword is worth going after.
With a well written 1000 – 2000 word article, solid on-page SEO, title, URL, H1, h2, including relevant images ( properly optimised) and videos, linking to authority websites as citations, your article has a good chance of ranking, add in some social shares and some link building then I feel its a definite.
There are countless opportunities to target these long tail topics for your market.
In addition, we can use a handy chrome plugin like Keywords Everywhere to see quick stats of whether a keyword has search volume behind it and its CPC if it’s available.
Now I only focused on finding a scarf related search in this article, but this is relevant to local markets as well, most of the time, the Google auto suggest or quick hits won’t be in keyword planners as they are what’s being searched for just now. So whatever you market, keep playing around with the Google search parameters and see if there are other keywords that you can find that aren’t in keyword planner.
I hope that helps, and maybe opened up your eyes to a new way of finding topics to write content around online.
Asked questions below, I’ll be happy to answer
Alasdair – Founder Ocean One SEO